Product
Acquisition optimization
Stop bidding on 30-day ROAS. Start bidding on lifetime revenue. Churney predicts each customer's pLTV at acquisition and sends it directly to your ad platforms.
The problem with standard value optimization
Ad platforms optimize on the signals you give them. If you only send first-purchase value, that is what they optimize for — short-term buyers, not loyal customers.
The result? You acquire plenty of one-time purchasers and miss the high-LTV customers who would have generated 10x more revenue over their lifetime.
Standard conversion and value optimization leave millions on the table.
How Churney changes this
Train on your historical data
Our causal ML models learn the relationship between early signals and long-term value from your data warehouse.
Score every new customer
At the moment of acquisition, each customer receives a predicted LTV score based on their earliest signals.
Send pLTV to ad platforms
These scores are sent as conversion events to Meta, Google, TikTok. Their algorithms bid smarter. ROAS goes up.
Measured impact
ROAS uplift
to first predictions
performance-based pricing
Ready to stop bidding blind?
Connect your data. See your first predictions in 15 days. We share the risk.
Or try the Growth Predictability Test first