LA Apparel recovered millions in ad spend with 12% ROAS uplift

The Challenge

LA Apparel operates at massive scale, spending significant budget across Meta and Google. Even small improvements in acquisition efficiency translate to millions in value.

The Solution

Churney integrated with their existing Snowflake data warehouse and built models predicting customer repeat purchase behavior and lifetime value.

The Results

A 12% ROAS improvement at LA Apparel's scale recovered millions in previously wasted ad spend, with the uplift verified through controlled A/B testing.